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Producer Willingness to Fund a Marketing Order for Eggs

1-C Weaver Building, Department of Agricultural Economics and Rural Sociology,Penn State University, University Park, PA 16802; Phone: (814) 865-2561; FAX: (814) 865-3746

Correspondence: Milton E. Madison

Egg producers have attempted to establish marketing orders for eggs in the past. Their willingness to fund a market control and promotion program was examined through use of a mail questionnaire. The majority of respondents were in favor of a program to control shell egg marketing and continue generic promotion efforts. Eighty-six percent of producers favored a one-cent per bird assessment for program development. Half of the producers, who owned 58 percent of the birds, favored a two-cent per dozen assessment to operate the program. Current funding is .17 cent per dozen (5 cents per case).

Key Words: Eggs • marketing order • producer funding