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Obstacle and Challenges in Implementing New Technologies in the Poultry Industry

Fieldale Farms, Baldwin, GA 30511; Phone: 706-778-5100; FAX: 706-778-6032

Correspondence: D. L. Wicker, E-mail:davewicker{at}fieldale.com

The poultry industry is the most successful application of vertical integration in agriculture and has been successful because of the rapid adoption of new technologies and the successful implementation of the new products and processes into day-to-day operations. However, the adoption of new technology and its implementation into the broiler operations is not without the surmounting of numerous hurdles and obstacles.

Although the obstacles are numerous, they can be divided into five groups that are internal to the company and two that are external. These groups are 1) management-level, organizational- decision making obstacles; 2) economy-cost return obstacles; 3) laboratory to field obstacles; 4)human inter-relationship obstacles; and 5) success-risk obstacles. The external groups of obstacles are 1) government and regulations and 2) consumer preferences.

Key Words: Economy-cost returns • laboratory to field • management level • obstacles • success-risk