HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS		QUICK SEARCH:   [advanced] Author: Keyword(s): Year:  Vol:  Page:

This Article Full Text (PDF) Alert me when this article is cited Alert me if a correction is posted Services Similar articles in this journal Alert me to new issues of the journal Download to citation manager Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Calabotta, D. F. Search for Related Content PubMed Articles by Calabotta, D. F.

Risk-Benefit Assessment of Technology Transfer in the Poultry Industry

ANH-TECH, INC., Clayton, MO; Phone: 314-727-9442; FAX: 314-727-9443

Correspondence: D. F. Calabotta, E-mail:Botta4U{at}aol.com

To stay competitive in an ever-changing, consolidating industry, poultry companies must learn how to effectively and efficiently innovate and then implement new technologies. Moreover, an efficient process must be in place to successfully choose winners from losers. An objective of this process, therefore, must be to make quick, accurate decisions that minimize organizational efforts and expenses associated with evaluating and implementing new technology opportunities. With these concepts in mind, embracing an effective portfolio management strategy is paramount to extracting commercial value from new technology developments. Likewise, managing risk must be an integral aspect of any new product or portfolio management program whose key objective minimizes losses within the organization while allowing for the greatest probability of overall success.

This paper will discuss the importance of portfolio risk assessment and management; provide a description of an effective process to manage risk while enhancing success, especially as it relates to new opportunities or technology alternatives under consideration; and discuss tools to manage the process, including the effective management of the research and development (R&D) function such that it is effectively aligned with product development objectives. Finally, some discussion will focus on how the modern poultry industry might apply some of these principles and concepts toward implementing an effective new product and technology program.

Key Words: Business model • portfolio management • technology transfer